Privacy Policy

Last updated: May 28, 2026

238 OFF LICENCE LTD, trading as Ice Water Filters (“we”, “our”, or “us”), operates this website and related services, including all associated information, content, features, tools, products, and services (collectively, the “Services”).

The Services are powered by Shopify, which enables us to provide ecommerce functionality and related infrastructure.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, purchase from, or otherwise interact with the Services.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

For the purposes of applicable data protection laws, including the UK GDPR and EU GDPR where applicable, 238 OFF LICENCE LTD is the data controller of your personal information.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you.

Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact Information:

         Name

         Billing address

         Shipping address

         Email address

         Telephone number

Payment and Transaction Information

         Payment card details

         Billing information

         Transaction records

         Order history

         Refund and return information

Payment transactions are processed securely through third-party payment providers. We do not store full payment card details on our servers.

Account Information

         Username

         Password

         Preferences and settings

Device and Usage Information

         IP address

         Browser type

         Device identifiers

         Operating system

         Website interaction data

         Pages viewed

         Referral URLs

         Session information

Communications

         Messages sent to customer support

         Information submitted through contact forms

         Reviews or feedback you provide

 

How We Collect Personal Information

We collect personal information:

         Directly from you when you place an order, create an account, contact us, or otherwise interact with the Services;

         Automatically through cookies and similar technologies when you use the Services;

         From service providers and partners who support our business operations;

         From advertising, analytics, and ecommerce partners where permitted by law.

 

Legal Bases for Processing (UK/EU Residents)

If you are located in the United Kingdom, European Economic Area, or another jurisdiction requiring a legal basis for processing personal information, we process your information under one or more of the following legal bases:

         Performance of a contract — to process orders, fulfill purchases, manage accounts, and provide customer support;

         Legal obligations — to comply with tax, accounting, fraud prevention, and regulatory requirements;

         Legitimate interests — to improve our Services, analyze website performance, prevent fraud, secure our systems, and operate our business effectively;

         Consent — where required by law, including certain marketing communications and non-essential cookies.

 

Marketing Communications

Where permitted by applicable law, we may send marketing communications based on our legitimate interests in promoting our products and services to existing customers. Where consent is required by law, including for certain electronic marketing communications and cookie-based advertising activities, we will obtain your consent before processing your personal information for those purposes.
You may withdraw your consent or opt out of marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

 

How We Use Your Personal Information

We may use personal information to:

         Process and fulfill orders;

         Provide customer support;

         Manage accounts and preferences;

         Arrange shipping and delivery;

         Process returns and refunds;

         Improve website functionality and user experience;

         Personalize content and product recommendations;

         Detect and prevent fraud or unauthorized activity;

         Communicate with you about orders, updates, or support requests;

         Send marketing communications where permitted by law;

         Comply with legal obligations and enforce our policies.

 

How We Share Personal Information

We may disclose personal information to:

Service Providers

Third-party vendors who support our operations, including:

         Shopify

         Payment processors

         Shipping and fulfillment providers

         Analytics providers

         Cloud hosting and IT providers

         Customer support tools

Advertising and Analytics Partners

Key Data Processors

We work with trusted third-party service providers who process personal information on our behalf. Depending on the services used, these providers may include Shopify, Shopify Payments and other payment processors, Google Analytics and Google Ads, Meta Platforms (Facebook and Instagram), TikTok, shipping and logistics providers, customer support service providers, and cloud hosting and IT infrastructure providers.

These providers are contractually required to process personal information only for authorized purposes and in accordance with applicable data protection laws.

We may share certain information with advertising and analytics providers such as:

         Google

         Meta (Facebook and Instagram)

         TikTok

These partners may use cookies and similar technologies to provide analytics and personalized advertising services.

Legal and Business Transfers

We may disclose information:

         To comply with legal obligations;

         To respond to lawful requests from authorities;

         To protect our rights, users, or Services;

         In connection with a merger, acquisition, restructuring, or sale of assets.

Cookies and Tracking Technologies

Categories of Recipients

Depending on how you interact with the Services, we may disclose personal information to ecommerce platform providers, payment service providers, logistics, shipping and fulfillment providers, marketing and advertising partners, analytics providers, cloud hosting and IT service providers, professional advisers including accountants, auditors, legal advisers and insurers, governmental and regulatory authorities where required by law, and entities involved in a merger, acquisition, financing, or sale of business assets.

We use cookies, pixels, tags, web beacons, and similar technologies (“Cookies”) to operate and improve the Services.

Cookies help us:

         Maintain website functionality;

         Remember preferences and settings;

         Analyze website usage;

         Improve performance and user experience;

         Personalize content and recommendations;

         Provide advertising and marketing services.

Types of Cookies We Use

Essential Cookies

Necessary for website functionality, account access, shopping cart functionality, fraud prevention, and checkout processes.

Analytics Cookies

Used to understand website traffic and improve performance, including tools such as Google Analytics and Shopify Analytics.

Advertising Cookies

Used by advertising partners to provide personalized advertisements and measure campaign performance.

Functional Cookies

Allow the Services to remember user preferences and settings.

Consent Management

Where required by applicable law, we use a consent management platform that enables users to manage cookie preferences, grant or withdraw consent, and modify consent choices at any time.

 

Managing Cookies

Most web browsers allow you to control or disable cookies through browser settings.

Please note that disabling certain cookies may affect website functionality.

Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device. You may withdraw or modify your consent preferences at any time through our cookie settings tools or browser settings.

You may also opt out of certain advertising activities through:

         https://optout.aboutads.info/

         https://www.youronlinechoices.com/

         https://privacy.shopify.com/en

We may recognize Global Privacy Control (GPC) signals where required by applicable law.

Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") setting. Because there is currently no universally accepted standard for responding to DNT signals, we do not currently respond to such signals except where required by applicable law.

We may, however, recognize and honor Global Privacy Control ("GPC") signals where required by applicable law.

 

Relationship with Shopify

Our store is hosted by Shopify.

Shopify may collect and process personal information in order to provide and improve ecommerce services, security, payment processing, analytics, and related infrastructure.

To learn more about how Shopify processes personal information, please visit:
https://privacy.shopify.com/en

 

Third-Party Links

The Services may contain links to third-party websites or platforms that are not operated or controlled by us.

We are not responsible for the privacy practices, security, or content of third-party websites. You should review their privacy policies before providing personal information.

 

Children’s Privacy

The Services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children under 13.

If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete the information.

Sensitive Personal Information

We do not intentionally collect or process sensitive personal information, as defined by applicable privacy laws, except where necessary to provide the Services, process transactions, comply with legal obligations, prevent fraud, or protect the security and integrity of our Services.

We do not use sensitive personal information to infer characteristics about individuals.

 

Security of Information

We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect your personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

 

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Typical retention periods include:

Data Type	Retention Period
Orders and transaction records	7 years
Customer support communications	Up to 2 years
Marketing subscription data	Until unsubscribe
Analytics and website usage data	14–26 months

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

         Access personal information;

         Correct inaccurate information;

         Request deletion of information;

         Restrict or object to certain processing;

         Request data portability;

         Withdraw consent where processing is based on consent;

         Opt out of targeted advertising or certain data sharing practices.

You may exercise these rights by contacting us using the details below.

We may need to verify your identity before processing certain requests.

We will not discriminate against you for exercising your privacy rights.

Exercising Your Rights

To exercise any applicable privacy rights, please contact us at info@icewaterfilters.com with the subject line "Privacy Request".

We may request additional information to verify your identity before responding to your request.

Subject to applicable law, we will respond to verified requests within one month. Where permitted by law, this period may be extended if necessary due to the complexity or volume of requests.

 

Your Choices

You may manage your privacy preferences by:

         Using unsubscribe links in marketing emails;

         Adjusting browser cookie settings;

         Using Global Privacy Control (GPC) signals where supported;

         Contacting us directly regarding privacy requests.

 

California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Subject to applicable law, California residents may have the right to:

         Know what categories of personal information we collect;

         Request access to specific personal information;

         Request deletion of personal information;

         Request correction of inaccurate personal information;

         Opt out of the “sharing” of personal information for targeted advertising;

         Limit certain uses of sensitive personal information where applicable.

We do not knowingly sell personal information in exchange for monetary compensation. However, certain disclosures to advertising and analytics partners may be considered “sharing” under California law.

California residents may exercise their rights by contacting us using the information below.

We will honor Global Privacy Control (GPC) signals where required by law.

Appeals Process

If we decline to take action regarding a privacy request, and applicable law provides a right to appeal, you may submit an appeal by contacting us using the contact information provided in this Privacy Policy.

We will review and respond to appeals in accordance with applicable legal requirements.

Automated Decision-Making

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects concerning individuals.

International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

Where required by applicable law, we implement appropriate safeguards for international transfers of personal information, including Standard Contractual Clauses approved by the European Commission, the UK International Data Transfer Addendum, adequacy regulations or adequacy decisions recognized by competent authorities, and other lawful transfer mechanisms permitted under applicable data protection laws.

You may contact us for additional information regarding the safeguards we use for international data transfers.

Your personal information may be transferred to and processed in countries outside your country of residence.

Where required by law, we implement appropriate safeguards for international transfers, including Standard Contractual Clauses and other recognized transfer mechanisms.

 

Complaints

If you have concerns about how we process personal information, please contact us.

If you are located in the United Kingdom, you may also lodge a complaint with the Information Commissioner’s Office (ICO).

If you are located in the European Economic Area, you may contact your local data protection supervisory authority.

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Updated versions will be posted on this page with a revised “Last updated” date.

 

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us:

238 OFF LICENCE LTD
238 Edgware Road
London, ENG, W2 1DW
United Kingdom

Email: info@icewaterfilters.com

Phone: +1 209 867 4911

Company Registration Number: 13491256